Ignas Kozlovas
Ignas Kozlovas

Ignas

Ignas

Kozlovas

Kozlovas

01

About

Strategic Marketing & Brand Leader with 20+ years of experience leading major Baltic and regional brands across manufacturing, telecommunications, finance, retail, technology, public sector, and healthcare.


Founder & Creative Director of HERALD Defence, a defence brand & narrative bureau — applying strategic marketing leadership, brand governance expertise, and experience operating in complex, high-stakes environments to a sector that has become a strong personal and professional focus.


Multi-award-winning creative leader with proven ability to align marketing strategy with institutional ambition, technological excellence, and long-term value creation.

01

About

Strategic Marketing & Brand Leader with 20+ years of experience leading major Baltic and regional brands across manufacturing, telecommunications, finance, retail, technology, public sector, and healthcare.

02

Selected Brands

brands worked with

Baltic Amadeus / Blue Bridge / Walless / Telia / TELE2 / Swedbank / SEB / ISM / Tech Zity / SBA / Galio / Maxima / Rimi / IKI / Akropolis / Vilniaus miesto savivaldybė / Go Vilnius / Bokšto SPA / UNESCO / Jaunimo linija / Vilniaus knygų mugė

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Experience

HERALD Defence • Defence Brand & Narrative Bureau • 2026—Present

Founder & Creative Director

Founded a brand and narrative bureau dedicated to the defence sector. Leads brand identity, strategic storytelling, and communication for defence technology companies — turning complex capabilities into clear, credible narratives for decision-makers, investors, and partners.

RŪT • Branding & Design Bureau • 2022—Present

Creative Director / Partner

Partner and Creative Director at a branding and design bureau specializing in strategic brand identities, visual systems, and long-term brand management. Leads creative direction and strategic frameworks for brand development projects across corporate and institutional clients.

Nebraska Agency • Vilnius, Lithuania • 2024—Present

Co-Founder / Creative Director

Co-founded an independent advertising agency delivering integrated communication, brand, and campaign solutions. Responsible for overall creative leadership and strategic direction across the agency’s work.

Role focuses on high-level creative direction, conceptual oversight, and strategic alignment, ensuring consistency between brand strategy, creative output, and business objectives. Provides guidance to creative teams rather than hands-on execution.

FOLK Design Agency • Vilnius, Lithuania • 2014—2022

Creative Director / Managing Partner

Led one of Lithuania’s leading design agencies for over eight years. Responsible for creative vision, strategic positioning, and agency leadership. Built and managed multidisciplinary teams, oversaw key client relationships, and guided long-term brand and communication programs.

Ogilvy Vilnius • Vilnius, Lithuania • 2013—2014

Senior Art Director

Worked within a global network agency environment, contributing to integrated advertising campaigns and brand platforms in collaboration with strategy, account, and production teams.

TRUTH (McCann Erickson Vilnius) • 2010—2013

Senior Art Director

Developed advertising concepts and brand communications for major clients, progressing to a senior creative role within the agency.

TBWA\Vilnius • 2008—2009

Graphic Designer / Art Director

Contributed to strategically driven advertising and brand campaigns aligned with TBWA’s global creative methodologies.

Lukrecija BBDO • Vilnius, Lithuania • 2002—2008

Graphic Designer

My first agency role as a graphic designer at Lukrecija BBDO involved working on visual communication and design tasks for major national and international brands. This experience built a strong foundation in brand consistency, visual systems, and working within established brand guidelines. It shaped my understanding of how graphic design operates at scale and how design supports broader brand and communication strategies.

04

Awards

Advertising & Design festivals

ADC Lietuva, ADC Awards, Ad Black Sea, Golden Drum, Baltic Best, Kiaf, Adrenalinas, White Square

05

Publications

projects featured

Monocle, Dezeen, It's Nice That, Lurzer's Archive, LRT, Verslo žinios, 15min, TV3, LNK etc.

06

Skills

Core Expertise

Brand Strategy & Architecture

Brand Transformation & Repositioning

Brand Development & Governance

Identity Systems

Advertising Campaigns

Creative Direction & Governance

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Languages

Lithuanian

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English

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Spanish

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